The History of Gift Cards
Who has the idea of gifts has been a marketing genius. The idea of money from someone (which is valid throughout the world) and give them a certificate redeemable only at your restaurant was a brilliant stroke pure. Gave gifts restaurant easy and guaranteed profits lost through repayment or certificates.
The problem with Gift Certificates paper is that they have to track down the problem, and fix them. Usually,The certificates were kept in a secure location and access was limited only to few. If a certificate were sold, took on the issue and to terminate the manager or owner of the certification.
Monitoring of the certificates, which are usually numbered in the order it was important that the gifts may be stolen, forged, then redeemed the creation of a loss of extra profit. Because of these problems that many restaurants stayed away gift certificates andthen lost some very large market opportunity.
Incorporated in recent years, magnetic cards replace paper certificates. Balances are stored in a database for the card through a linked series from the tape. Some credit card companies jumped on this bandwagon with gift card programs as an act similar to a credit card. Balances stored off-site processor of credit cards. The processor charges a transaction fee will be added / buy the wrapping paper.These costs may vary from $ .15 - $ 35 just go through the reading of the paper. On transaction costs, such as small cafes deep cuts on profits from the sale.
A new trend is the home of the balances of paper gift shop. There are no transaction costs, and virtually no loss of time to process transactions outside of the store. Any amount can be added to the balance of the paper so that the paper is not reusable and disposable. Your logo is on the card, making it a constant reminderYour restaurant, if the customer looks in their portfolio.
The need for gift cards
Restaurants need to save in a position to sell, monitor and exchange contracts greeting card, no transaction costs. Credit must be managed internally. The customer should be able to add their balance at any time, so the card as a gift card for your personal debt.
The cards must be reusable and you should keep your logo on it for a constant reminder of yourRestaurant.
The solution for the management of gift cards
Many stores, secures the goods now optional modules, wrapping paper, the duration of certificates of paper and numbered as an issue leads, buying and reporting of gift cards magnetic. With the optional magnetic card reader and magnetic card formatted correctly for the software will be able to take full advantage of this powerful marketing tool.
Gift cards have the logo for promotional purposes. BesidesIn May, for an attractive gift wrapped. Some companies have also developed programs for reciprocity with other companies competing for the display gift cards for businesses of all.
The cards have no value for the sale, which eliminates the problem of theft, forgery and the restitution of stolen certificates.
The cards are completely reusable, once redeemed. The customer can also add the balance, so he can have your very own system of debit cards with Diners often continuefor use and reuse of the card during future visits. Was in the cafe, where large customers are using their cards on a daily basis to make purchases.
Certain subsidiaries operate cash products at the store for individual store owners. It is not necessary to treat the paper in front of the business that the budgets are adjusted upwards or downwards at the end of the transaction. There are no transaction costs for this type of data storage.
Save for operators for several years a storeProducts have the capacity, sales of gift cards at a central location with all shops, home access and update the balances of gift cards on high-speed Internet connections. Even if the balances are kept out of place, there are no transaction costs with our system.
Benefit To You Gift Card
The potential for large profits, the additional sales and customers are a lot of reasons to sell gift cards. The possibility of private-label cardsIn the budget and create using their debit cards, magnetic cards for gift cards do for work again profitable.
Tickets are also given a large area of the profits. If money is available for $ 1.00, the system still recognizes as a resource. However, customers tend to leave their cards, if they have obtained the claims below a certain amount. Some large companies have abandoned the firm, when the cards just lost millions of dollars a yearProfits.
DirecTOUCH point of sale, you can also use the expiry date of the cards issued. This creates a sense of urgency for customers to return to redeem the cards.
Some restorers use gift certificates as bait to get people to try their restaurant. Instead of writing on the back of their card, the owner of the small scale ($ 5 or so) and then distribute the cards for some people to try back in their restaurant. This is a good way toGet people to come to your restaurant and much safer than the writing on the back of a card.
