If you attend a folder on your Pocket sales pitch or find another format? Sales manager of research and marketing manager for the reply, that his style, product and fits the budget. Here are the pros and cons.
6 reasons to opt for a bag
Versatility - No other format is so versatile. In its simplified configuration only version pocket sewn with 6-panel sides and inserts, stair, allowing the format ofMost of the options to add as much detail as necessary.
Versatility - If it is information that changes regularly, the format is very accommodating. You can enter different information each time it is delivered. A perfect example of different information, if your organization has set a price for each account in the future. Consider establishing appropriate model are mostly empty, but the graphs correspond to the pocket folder. Laser then your variable data andDrag the pages in the bag.
Further information can change things, as different product lines. Suppose you have 8 product lines, each with their own inserts / booklets. Some of your products are designed for all recipients, the other 2 for the public and other 4 or 5 for spectators. It 'easy to see that specific interventions for each target group are combined.
First Impression Value - The size of large size and the strong sense can not be beat. If you have a bagRecord, feels a bit 'more important. Be sure to choose a good designer to further increase the value.
Convenience for the recipient - the recipient is a place to organize all the information, including your business card. Everything is safe and secure.
Costs - is interesting, the cost of an advantage and a disadvantage. Compared to a simple tri sometimes brochure, the cost is definitely high, but not all three components can provide variableInformation effectively. If the information each time a presentation with a three-point attempt that would change an expensive and unnecessary.
Multiple use - Good looking graphics kit with generics can have multiple uses. Sales of doing presentations, please send proposals to supply contracts, or to respond to requests for documentation - all with the same device.
4 reasons not to choose a bag
Lack of cohesion - Users often slip intothe mentality that "the more you give the prospect the best chance we have to complete a sale." They fail to recognize every piece of literature that makes the most important message is soft and / or confused. Can be overloaded and can not change or ignore the main message.
Cohesion can also, if it loses meaning but poorly trained staff, you create does not fit the image received.
Cost - The typical cost ranges from $ 1 - $ 10each. Weigh the cost of an average cost of sales in order to determine whether it is worth. If you sell in business-to-Business Arena, with an average selling price of over $ 500, are enormous. Looking for a cheaper solution if you want to sell goods worth less than $ 500.
Overkill - If your product or service easily and cost-select instead of a small brochure or flyer.
Huge amounts of information - There is a limit. Once the last 24-36 pages of informationprobably better to go in a catalog or magazine format.
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